People don't remember the paperwork. They remember how you made them feel.

Client care for real estate agents, run by a Realtor and client experience expert. I take care of your system so you can focus on what you're good at: sales.

The idea

What separates truly successful agents from everyone else? It isn't talent. It's a system.

Plenty of great agents never get past a certain size. The difference is a system that runs whether or not you had time for it today.

House Work is that system. Every client touchpoint from the first hello to a week past closing, handled, in your voice, on time. It streamlines your business and it gives you your time back.

Better leverage, more humanity. That's the goal.

A doodle for now. A real photo of Julia (and possibly the dog) goes here.
Who I am

I'm Julia McAinsh.

I'm a Realtor and a client experience expert. I built this program on real listings, ran it on hundreds of transactions, and coached it to other teams.

I'm not a developer with a product. I'm an agent who got tired of watching good people drop balls they didn't have time to catch, and built something that catches them.

I walk the walk. Now I want to run it for you.

What I do

Your client care lead, working inside your own tools.

Intake and setup

Welcome email, property questionnaire, deal folder, and a lifecycle board for every listing or purchase. Your clients hear from a real person on day one.

Listing prep and launch

I book and chase your inspector, stager, cleaner, and photographer, draft your write-up and fact sheet, prep the MLS data sheet, and send the "we're live" email with everything attached. Coming soon, just listed, and sold posts, ready for your feed.

While it's on the market

A weekly property update so your sellers keep a finger on the pulse and see the work you're doing. Tough conversations get easier when nothing comes as a surprise. Showing feedback relayed the same day.

Offers and conditions

An offer summary for you, the accepted-offer email for them, a condition tracker with reminders, and steady check-ins that keep everything on track.

Firm to close, and after

Touchpoints scheduled backwards from closing: revisits, utilities, moving date, keys, week-before, closing day. Then the week-after check-in, the review ask, and a clean hand-off to your long-term plan.

Your moments, on cue

I'll remind you when to drop off the moving kit, when a pop-by lands best, when a call from you would mean the most. You show up; I make sure you never miss the moment.

Buyers too. Same system, from consult to keys.

How it works

Your tools, my process.

You keep your stack.

Your CRM, your email, your e-signature, your MLS. I join as a member of your team.

My eyes on everything.

Nothing goes to a client without me reading it first. Your voice, your call when it matters, my follow-through.

Sounds like you on your best day.

Every message is written in your voice. We're built on an AI platform, and an expert human touch is always the last step.

Monday to Friday.

I work business hours and I schedule your clients' touchpoints the same way. Nobody gets a "happy closing day" text at 11pm on a Saturday.

What I don't do.

Showings, signs, lockboxes, drop-offs, pricing advice, negotiating. That's you. That's the point.

Track record

Hundreds of transactions. One system.

I've run this program on hundreds of transactions and coached it to other teams. It works on a quiet week and it works in a multiple-offer frenzy.

The agents I've worked with got their evenings back. Their clients noticed.

"A short client or agent quote about how it felt, not about the paperwork."

Book a discovery call

Thirty minutes. No pitch deck.

You tell me how your business runs and where things fall through the cracks. I'll tell you honestly whether House Work fits, and what it would look like on your next listing.

Draft note: the Google Calendar booking page embeds right here once the House Work Google account exists. It will show Monday to Friday slots only, and the email link will point at the House Work address.